We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…

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As I mentioned in the last article about our Nonprofit Bundle Users, we want to do all we can to help you get a great start with UkuuPeople. That’s why we make sure we have friendly staff managing the help desk. It’s why we encourage you to ask any question at any time. And it’s…

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I love Instagram. I believe there is no better place to tell your stories or connect with others. It’s warm, intimate, colorful, and educational. The communities within Instagram are social, active, and supportive. Nonprofits often ignore the power of Instagram. But some are doing an amazing job of telling their stories and connecting with others.…

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If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…

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by Marisa Porter and Kelly Kulp One. Understand your target market. Demographic. Constituents. Donors, contacts, whatever you call your people. They’re the ones who care and give. If your approach to contact management is haphazard and disorganized, your engagement and donations will be haphazard and disorganized. Two. Keep all your contact data in the cloud, to…

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Are your contact lists mostly in your Gmail, divided (and duplicated) between two groups that you’ve been telling yourself you should unravel for two years? Or maybe they’re in an Excel document, and every time you hear the words “segmentation of email groups” you want to groan or hide under your desk, feeling you must…

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