We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…

Read More

If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…

Read More

Are your contact lists mostly in your Gmail, divided (and duplicated) between two groups that you’ve been telling yourself you should unravel for two years? Or maybe they’re in an Excel document, and every time you hear the words “segmentation of email groups” you want to groan or hide under your desk, feeling you must…

Read More