Posts Tagged ‘donor retention’
Segmenting Email Lists by Donation Amounts
We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…
Read MoreHow Email Segmentation Can Help Nonprofits Increase Donations
If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…
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