We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…

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As I noted in the last article, our two largest purchasers of the Basic Bundle for UkuuPeople are WordPress site developers and bloggers. While WordPress developers are undoubtedly tech savvy and don’t need to be walked through a setup process, our larger audience of bloggers and others with personal websites might be grateful for more…

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In addition to the always-free UkuuPeople CRM, there’s a variety of extensions and add-ons we offer to extend its versatility for a variety of usages. At first, we offered these add-ons individually, but as we recognized specific purchase patterns, we developed more focused packages. These have turned out to be a hit, as it saves…

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The integration we have made between UkuuPeople and Gravity Forms (the most-loved form builder for WordPress) allows you to map specific forms to specific Tribes. For instance, if you have a form set up inviting people to opt into your email newsletter, you can assign all signups from that form to your “Newsletter Signup” Tribe.…

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If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…

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by Marisa Porter and Kelly Kulp One. Understand your target market. Demographic. Constituents. Donors, contacts, whatever you call your people. They’re the ones who care and give. If your approach to contact management is haphazard and disorganized, your engagement and donations will be haphazard and disorganized. Two. Keep all your contact data in the cloud, to…

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Are your contact lists mostly in your Gmail, divided (and duplicated) between two groups that you’ve been telling yourself you should unravel for two years? Or maybe they’re in an Excel document, and every time you hear the words “segmentation of email groups” you want to groan or hide under your desk, feeling you must…

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