We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…

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This is part three of our series on what kind of people have found our bundled add-ons to be useful. So far, we looked at our level one package—the Basic Bundle—and found that its top three markets were Personal Websites/Bloggers, WordPress Site Builders, and Real Estate Marketers. The Nonprofit Bundle customer profile was pretty straightforward.…

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As I noted in the last article, our two largest purchasers of the Basic Bundle for UkuuPeople are WordPress site developers and bloggers. While WordPress developers are undoubtedly tech savvy and don’t need to be walked through a setup process, our larger audience of bloggers and others with personal websites might be grateful for more…

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In addition to the always-free UkuuPeople CRM, there’s a variety of extensions and add-ons we offer to extend its versatility for a variety of usages. At first, we offered these add-ons individually, but as we recognized specific purchase patterns, we developed more focused packages. These have turned out to be a hit, as it saves…

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The integration we have made between UkuuPeople and Gravity Forms (the most-loved form builder for WordPress) allows you to map specific forms to specific Tribes. For instance, if you have a form set up inviting people to opt into your email newsletter, you can assign all signups from that form to your “Newsletter Signup” Tribe.…

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If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…

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In a recent article written for ZDNet by David Gewirtz, the user said the two things he couldn’t stand about CRMs boiled down to this: They required too many fields when entering a new contact, which made it difficult to create new contacts quickly and easily. Nobody would want a new task list or activity…

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