We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…

Read More

From website and design tools to accounting and donor management, this article covers our favorite budget-friendly tools for nonprofits. Google Fonts A year or two ago, I wasn’t that impressed with Google Fonts. Sure, it was a good resource to recommend to nonprofits who needed everything to be free, but for a true typographist, the…

Read More

Here at UkuuPeople we’re all about Humans. Helping you organize your contacts to better manage your human relationships is our specialty. As we work with many nonprofits, we know that one of the most important places where you interact with your contacts is on your organization’s website and donation page. You want to be sure…

Read More

As I mentioned in the last article about our Nonprofit Bundle Users, we want to do all we can to help you get a great start with UkuuPeople. That’s why we make sure we have friendly staff managing the help desk. It’s why we encourage you to ask any question at any time. And it’s…

Read More

I love Instagram. I believe there is no better place to tell your stories or connect with others. It’s warm, intimate, colorful, and educational. The communities within Instagram are social, active, and supportive. Nonprofits often ignore the power of Instagram. But some are doing an amazing job of telling their stories and connecting with others.…

Read More

If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…

Read More

by Marisa Porter and Kelly Kulp One. Understand your target market. Demographic. Constituents. Donors, contacts, whatever you call your people. They’re the ones who care and give. If your approach to contact management is haphazard and disorganized, your engagement and donations will be haphazard and disorganized. Two. Keep all your contact data in the cloud, to…

Read More