We love to use email segmentation because it helps create more focused email campaigns. Categorizing contacts also gives you a clearer picture of your audience and their interests. Let me show you one way a nonprofit might want to segment its contacts with the following fictional example. This particular example requires a little more effort…

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This is part three of our series on what kind of people have found our bundled add-ons to be useful. So far, we looked at our level one package—the Basic Bundle—and found that its top three markets were Personal Websites/Bloggers, WordPress Site Builders, and Real Estate Marketers. The Nonprofit Bundle customer profile was pretty straightforward.…

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As I mentioned in the last article about our Nonprofit Bundle Users, we want to do all we can to help you get a great start with UkuuPeople. That’s why we make sure we have friendly staff managing the help desk. It’s why we encourage you to ask any question at any time. And it’s…

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The integration we have made between UkuuPeople and Gravity Forms (the most-loved form builder for WordPress) allows you to map specific forms to specific Tribes. For instance, if you have a form set up inviting people to opt into your email newsletter, you can assign all signups from that form to your “Newsletter Signup” Tribe.…

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If I ask “have you taken the time to segment your nonprofit’s contact list?” does your stress level go up a little? We know that segmentation takes time and effort, luxuries your nonprofit might not have. But what if I told you that segmenting your contact list can actually help improve your nonprofit’s communications and…

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by Marisa Porter and Kelly Kulp One. Understand your target market. Demographic. Constituents. Donors, contacts, whatever you call your people. They’re the ones who care and give. If your approach to contact management is haphazard and disorganized, your engagement and donations will be haphazard and disorganized. Two. Keep all your contact data in the cloud, to…

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