On flight #3587 from San Diego back to her new home in Denver, Kristen met Erin. She was also flying home to Boulder.
Kristen listened to Erin chatting with her classmates about a homework assignment they would all have to finish by tomorrow. Kristen noticed that Erin chatted with strangers, too, and she could hardly tell the people Erin knew from those she didn’t already know.
Erin settled down to read her massive textbook. But she was not going to get her homework done, because Kristen had to ask her what she was reading; when she found out it was a book about marketing, she had to talk to her about segmented marketing and business culture and nonprofits. Everything Kristen found out about Erin intrigued her a little more, so she jotted some information down, which she entered into UkuuPeople when the plane landed.
“Knows every nonprofit in Boulder. Speaks Spanish fluently. Bright, engaging personality.”
Later in an HR meeting, this note about this particular human jumped out at Kristen. This led to an interview, which led to an internship.
UkuuPeople. My tribe.
Do you remember the first human interaction that inspired you to get involved in your local community or led to working on a project together?
We affectionately refer to human interactions as Touchpoints. Over the next five days, we’re sharing stories on social media of Touchpoints that changed someone’s life.
We’d love to hear about a Touchpoint that changed your life! Use the hashtag #CRMforHumans and tell us about it.
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