At UkuuPeople, we love good user experience, which is why we care so much about website/user data integration. You can install a great CRM on your site to capture user interaction, but how can you assure that your front end pages engage your users in the first place? We’ve asked one of our users to write about some of their main causes of annoyance when visiting a new site. This is what they said.
I love browsing the web. There are answers to nearly everything! How to fold paper napkins, remedies for stomach pain, shampoo for the dog, how to kill mold on houseplants . . . you name it, I Google it.
But scoring it with Google’s algorithm is only the first step. Once you’ve shown up in the search results and convinced me to click, you still have to convince me to stay.
So let me tell you about 5 website faux paus that are sure to make me run the other way—thus prompting me to miss out on the awesome content you wanted to share.
Make it Cluttered
This is what I think of as the dizzying effect. Blinking ads up and down the sides as well as between every paragraph. Those annoying pop-ups asking me to either “sign up for hourly emails on the world’s top wellness secrets” or “give up the opportunity of a lifetime and die a slow death in my chosen state of ignorance.” Talk about a guilt trip!
Make it Garish
These are the sites that have tiny black print on a bright orange-green background, zero whitespace, inferior stock photography, and cheesy gifs. If your site looks like it’s from the late 1980s, I will probably assume your information is too.
Make it Disorienting
I like a really clear menu, so I can find my way back to your homepage. Link placement requires some thought. (Links everywhere are handy, but so tempting to click on, and before long, I can end up feeling like I’m in a maze.) I like links that either open in a new tab or that come at the end of a section.
Make it Irrelevant
How often I grind my teeth at having spent another half an hour sorting through irrelevant information when I’m trying to solve a problem!
But every once in awhile, I find this goldmine of information on a subject. A clear tutorial. Visual aids. A specific recipe. Or even just an engaging, delightful read. And when I’ve had those high-octane experiences, I’m so much more likely to engage with and believe in you and your content!
Make it Indifferent
Finally, I want to be cared about. That includes all of the above. It includes prompt shipment of products. It means that you’ll give me a way to contact you that I can easily find. In contrast, when I can’t find contact information, or I don’t get a response to a question, I feel like I don’t matter. And more than likely, I won’t be coming back.
Maybe someday I’ll click on your site as I browse! If so, will I run away screaming or start building a lasting relationship?